Our media lineup spans news and entertainment, with each IP serving its own focus and audience. Every IP has its own distinct identity, characteristics, and standards.
Lacoste
Bluebird Group
Puro
Indosat
- Followers
- 603K
- Total views
- 150M+
- Total interactions
- 16.5M+
- Media IPs
- 6
Our media IP brands
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NOWDOTSNOWDOTS is the flagship news and social affairs IP of NOWDOTS Media, covering the stories, conversations, and issues shaping today’s generation. From current affairs and social issues to politics and internet conversations, NOWDOTS delivers information through a relevant, accessible, and youth-driven perspective.
NOWHERNOWHER is a women-focused media IP built around the experiences, interests, and perspectives of today’s generation of women. It covers everything from women’s issues and relationships to beauty, wellness, career, and everyday life while creating a space where women’s voices and experiences remain at the center.
NOWPLAYNOWPLAY is the entertainment IP dedicated to the worlds people watch, play, and obsess over. From movies and television series to gaming, anime, and entertainment franchises, NOWPLAY keeps audiences connected to releases, conversations, fandoms, and everything happening across entertainment culture.
NOWFOODIENOWFOODIE explores food not simply as something to eat, but as part of lifestyle and culture. From trending dishes and restaurant discoveries to beverages, culinary stories, and everyday food conversations, NOWFOODIE connects audiences with what people are eating, drinking, and talking about.
NOWSPORTSNOWSPORTS brings audiences closer to the sports, athletes, competitions, and moments they care about. Beyond scores and results, NOWSPORTS explores the stories, personalities, rivalries, and fan culture that make sports part of everyday conversation.
NOWHYPENOWHYPE captures what is shaping contemporary youth culture. From music and fashion to artists, sneakers, internet culture, lifestyle, and emerging trends, NOWHYPE follows the people, movements, and ideas defining what is relevant now and what could become relevant next.
Our products
The main business activities in this sector include media placements, activations, brand partnerships and collaborations, and PR services.
Media placement
Your brand published as a NOWDOTS story, on the feeds 603K people already follow.
Feed post · Carousel · Reels · Story · TikTok
Activation
Campaigns our audience joins, not just scrolls past.
Event coverage · Live report · Giveaway · Challenge
Brand partnership & collab
Long-running series made with your team, told in our voice.
Content series · Co-branded post · Collab post
PR services
Launches and milestones, written the way people read news.
News coverage · Press release · Launch teaser
Our clients
- and more..
Our case study
26 AUGUST 2025
Lacoste × NOWDOTS
5,170,864
views on a single post
- Interactions
- 156.1K
- Accounts engaged
- 141.1K
- Shares
- 39.8K
- Likes
- 108.2K
- Saves
- 5.6K
- New followers
- +793
Source: Instagram Insights, @nowdots
@nowdots growth year-by-year
~603K
2022
@nowdots was established as a media initiative built to create relevant digital-first content for a new generation.
2023
With around 10K followers, @nowdots was still establishing its audience and business model, generating early revenue through media partnership and event-concert ticket reselling.
2024
@nowdots entered major growth phase by covering the 2024 Indonesian General Election (Pemilu 2024), expanding its audience to around 200K followers.
This tear also marked the birth of media IPs: NOWHYPE, NOWHER, NOWPLAY, NOWSPORTS, and NOWFOODIE, each with distinct audiences.
2025
@nowdots continued its rapid expansion following the beginning of the Prabowo-Gibran administration, reaching approximately 300K followers.
We strengthened our position as a multi-category media network. reaching broader audiences across politics, social issues, entertainment, lifestyle, sports, food, and culture.
2026
In 2026, @nowdots experienced another accelerated growth phase, driven significantly by the expansion of NOWHYPE and the wider NOWDOTS ecosystem.
Our main @nowdots account reached approximately 603K followers, with hundreds of millions of views and interactions across all content, solidfying NOWDOTS as one of the leading media networks for the new generation in Indonesia.
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Why you should
work with us?
There are tons of reasons why we’re better than other gen-z focused digital media brands. However, we will break it down into the three most important points.
AUTHENTIC CONNECTION
At NOWDOTS, our unique advantage lies in our comprehensive understanding of gen z, extending beyond mere demographics. As a company fully run by gen z, we grasp our main audience's behavior, desires, and interests. We follow fast-moving trends and leverage them to our advantage.
INNOVATIVE STRATEGIES
We set the standard in digital evolution. Our team, committed to innovation, doesn't just follow trends, we create them. By continuously exploring new technologies, we craft digital strategies that attract attention and redefine the benchmarks of a rapidly evolving industry.
DATA-DRIVEN RESULT
At NOWDOTS, we turn data into strategy. Our sophisticated analytics provide actionable insights, creating a clear roadmap for client’s success.
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Our persona
A diverse yet connected audience, united by curiosity, relevance, and a passion for what’s next.
POLITICALLY-SOCIAL ACTIVE GEN Z
Interest
Politics, social, people issues, economy, life, trending topics.
Aspirations
Stay up-to-date, be part of the conversation, express identity.
Pain point
FOMO, too much information, hard to find trusted and relatable content.
COLLEGE STUDENT & PROFESSIONAL
Interest
Career, business, technology, finance, lifestyle
Aspirations
Professional growth, financial stability, meaningful lifestyle.
Pain point
Limited time, need concise and relevant information, balance work and personal life.
INFLUENCER & CONTENT CREATOR
Interest
Content creation, arts, music, fashion, culture.
Aspirations
Build a personal brand, collaborate, turn passion into opportunities.
Pain point
Lack of exposure, inconsistent growth, hard to monetize.
Our audience
Our audience loves us, what we do, what we have achieved, and what we will accomplish in the future.
“NOWDOTS IS LITERALLY COOKING”
Work with us
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